竞价网络推广

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一、选择合适的关键词 在做竞价之前首先需要确定的是要做的关键词是什么。如果选择的关键词与你的产品或服务没有太大关联的话，那只会白白浪费掉钱而已；而如果你的目标客户群体比较明确的话，那就应该把主要精力放在这些有针对性的词语上面去。比如你是做化妆品的，那你就应该把"美白"、"保湿"等这样的词作为重点考虑对象。

二、了解用户的需求 做竞价的最终目的是要实现销售的目的，所以一定要对潜在客户的购买意图有一个明确的把握才行。在做竞价前能够做一个市场调查或者向已经使用过该产品的顾客询问一下他们的需求情况。

三、选择合适的时间 一般来说在早上8点-10点左右这段时间内咨询量是最多的 ，因为这个时段正是上班高峰期的时候 ，人们都比较空闲 ，而且这个时间也是网民浏览信息最集中的时间段 。

四、设置合理的出价 由于每个行业都有其自身的价格体系 ，所以在设置价格时也要注意不能盲目跟风 ，要根据自己产品的特点以及竞争程度来制定合理的价格方案。

五、提高质量度 要想提高质量度就必须要有稳定的访问量和较高的转化率 。这就要求我们在日常的工作过程中要多关注竞争对手的网站动态 、多到百度知道上回答相关问题等等。

六、保持稳定的排名 一个好的排名对于网站的流量来说是非常重要的，要想获得一个好的排名必须要有稳定且持续上升的访问量才能达到这个效果。

七、及时调整 如果发现自己的账户出现了异常要及时进行调整以免造成损失。多渠道全行业开户推广，专业代运营，爱江湖科技。

英文对照

Bidding network promotion

1、 To select the right keywords, you need to first determine what keywords to do before bidding. If the selected keyword is not related to your product or service, it will only waste money; If your target customer group is clear, you should focus on these targeted words. For example, if you make cosmetics, you should focus on such words as "whitening" and "moisturizing".

2、 The ultimate purpose of bidding to understand the needs of users is to achieve the purpose of sales, so we must have a clear grasp of the purchase intention of potential customers. Before bidding, you can do a market survey or ask customers who have used the product about their needs.

3、 Choosing the right time is generally the time between 8:00 a.m. and 10:00 a.m., when the number of inquiries is the largest, because this time is the rush hour for work, when people are relatively idle, and this time is also the time when Internet users browse the information most intensively.

4、 Setting a reasonable price Because each industry has its own price system, we should pay attention not to blindly follow the trend when setting prices, and we should formulate a reasonable price scheme according to the characteristics of our products and the degree of competition.

5、 To improve the quality, it is necessary to have stable traffic and high conversion rate. This requires us to pay more attention to the website dynamics of our competitors and answer relevant questions on Baidu Knows in our daily work.

6、 Maintaining a stable ranking A good ranking is very important for the traffic of the website. To obtain a good ranking, you must have a stable and rising traffic to achieve this effect.

7、 Timely adjustment If you find that your account is abnormal, you should adjust it in time to avoid losses. Multi channel and industry wide account opening promotion, professional agent operation, love Jianghu technology.