怎么判断竞价托管公司的托管效果好不好？

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一、竞价托管效果好的竞价托管公司特点：

1、竞价总监优化账户：

竞价总监帮您优化竞价账户，因为竞价总监比起竞价经理、竞价专员来说能力更强，竞价账户各层级都可以优化到位，节省广告成本；

2 、竞价托管项目分析：

竞价推广之前对托管项目、人群特征、竞价渠道效果、竞争对手广告、公司落地页样式、关键词效果、否定关键词等进行讨论分析，制定竞价推广方案 ；

3 、整体竞价账户优化：

竞价账户整体进行优化，账户层级、计划层级、单元层级、关键词、否定关键词、创意样式、IP否定策略、关键词调价策略、各种数据进行分析等；

4 、竞价账户优化时间：

一年365天不休息，周末节假日正常优化账户，每天优化时间：早9点-晚24点，每天优化账户16个小时，竞价账户实时优化，效果实时沟通；

5 、免费提供调价软件：

购买调价软件进行关键词调价，设置合理的调价策略，一般账户里所有关键词每天会调价12次以上，确保每个关键词出价合理、排名稳定；

二、看竞价账户判断竞价托管公司好与坏：

如果目前已经有竞价账户了，可以登入竞价账户后台看看各个层级是否设置合理

1、看关键词价格：

看账户所有关键词的价格是否合理，效果差的竞价托管公司一般账户里的所有关键词的价格都是批量设置的，比如统一设置成5.89元、8.99元、10.99元等，如果发现关键词的价格都是这么设置的，可以立马判断竞价托管公司根本没有帮您在优化竞价账户，价格根本没有实时调价，而且这些价格有可能虚高的非常严重；

2、看搜索词报告：

看竞价后台搜索词报告，看看每天的搜索词是否精准、如果发现大量搜索词根本是不相关的，可以立马判断竞价托管公司根本没有帮您在优化竞价账户，大量无效的搜索词造成非常严重的广告浪费；

3、看否定关键词：

看竞价账户计划层级与单元层级是否添加了很多的否定关键词，否定关键词的作用是保证搜索词的精准性，如果发现计划层级与单元层级根本没有添加否定关键词可以立马判断竞价托管公司根本没有帮您在优化竞价账户；

4、看恶意IP是否屏蔽：

如果是百度账户，看百度商盾是否设置了UV与IP访客策略，15分钟、1小时、6小时3次的策略，如果是360、搜狗、神马竞价账户看看IP是否有进行添加排除，如果IP都没排除，可以立马判断竞价托管公司根本没有帮您在优化竞价账户，恶意IP将导致同行、广告公司每天可以随意点击您的广告;

5、看落地页优化：

看竞价托管公司推广之前是否查看或建议过我们竞价落地页，好的竞价托管公司不仅仅考虑的是竞价账户优化，竞价落地页的好与坏也直接决定竞价推广的效果，好的竞价托管公司会帮助企业策划竞价推广页面的。

英文对照翻译

How to judge the trusteeship effect of bidding trusteeship companies?

1、 The characteristics of bidding trust companies with good bidding trust effect:

1. Optimization account of bidding director:

The Bidding Director helps you optimize your bidding account, because he is more competent than the Bidding Manager and Bidding Specialist, and all levels of the bidding account can be optimized to save advertising costs;

2. Analysis of bidding trusteeship project:

Before bidding promotion, discuss and analyze hosting projects, crowd characteristics, bidding channel effects, competitor advertisements, company landing page styles, keyword effects, negative keywords, etc., and formulate bidding promotion plans;

3. Overall bidding account optimization:

The bidding account is optimized as a whole, including account level, plan level, unit level, keywords, negative keywords, creative style, IP negative strategy, keyword price adjustment strategy, and various data analysis;

4. Bidding account optimization time:

There is no rest for 365 days a year, and the account is optimized normally on weekends and holidays. The optimization time every day is 9 a.m. - 24 p.m., and the account is optimized for 16 hours a day. The bidding account is optimized in real time, and the effect is communicated in real time;

5. Free price adjustment software:

Purchase the price adjustment software to adjust the price of keywords, and set a reasonable price adjustment strategy. Generally, all keywords in the account will be adjusted more than 12 times a day to ensure that each keyword has a reasonable price and a stable ranking;

2、 Judging whether the bidding custodian company is good or bad based on the bidding account:

If you already have a bidding account, you can log in to the background of the bidding account to see if the settings at all levels are reasonable

1. See the keyword price:

Check whether the price of all keywords in the account is reasonable. For example, the price of all keywords in the general account of a bidding hosting company with poor effect is set in batches, such as 5.89 yuan, 8.99 yuan, 10.99 yuan, etc. If the price of keywords is set in this way, you can immediately judge that the bidding hosting company is not helping you optimize the bidding account, and the price is not adjusted in real time, And these prices may be seriously inflated;

2. Look at the search term report:

Look at the bidding background search term report to see if the search terms are accurate every day. If you find that a large number of search terms are irrelevant, you can immediately judge that the bidding hosting company has not helped you optimize your bidding account, and a large number of invalid search terms cause very serious advertising waste;

3. Look at negative keywords:

Check whether there are many negative keywords added to the plan level and unit level of the bidding account. The role of negative keywords is to ensure the accuracy of search terms. If you find that there are no negative keywords added to the plan level and unit level, you can immediately judge that the bidding hosting company has not helped you optimize your bidding account;

4. Check whether the malicious IP is shielded:

If it is a Baidu account, see if Baidu Shangdun has set the UV and IP visitor strategy, and the strategy is three times in 15 minutes, one hour, and six hours. If it is a 360, Sogou, and Shenma bidding accounts, see if the IP has been added and excluded. If the IP has not been excluded, we can immediately judge that the bidding hosting company has not helped you optimize your bidding account, and malicious IP will cause peers and advertising companies to click on your ads at will every day;

5. See landing page for optimization:

Check whether the bidding hosting company has viewed or suggested our bidding landing page before promoting. A good bidding hosting company not only considers the optimization of the bidding account, but also directly determines the effect of bidding promotion. A good bidding hosting company will help enterprises plan the bidding promotion page.