百度爱采购运营推广托管的小技巧-商品主图优化

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（1）主图制作规则与优化

商品主图的重要性不言而喻。当买家进行搜索时，无论是在百度搜索中的商品卡的展现，还是平台站内搜索结果页的展现，商品主图一直是非常抢眼的。好看、美观的主图能够带来更好的视觉 效果，也更能够吸引买家去点击，促进转化。那么，爱采购商品主图规范与标准说明的内容是什么 呢？

（2）爱采购商品主图规范与标准说明

基本要求

* 商品主图像素必须≥480480，建议像素为 750750，大小建议控制在 4M 以内。

* 商品主图长宽比为 1:1。

* 商品主图必须为商品实物图，且不少于 3 张，建议提供 5 张。

* 建议提供一张纯白色背景的商品图。

* 商品主图必须与商品相关，且无重复图片。

* 商品主图必须清晰完整，突出商品，无浏览干扰，即水印不可遮盖商品。

* 如获得了相应品牌商品的商标使用权，则品牌 LOGO 建议放置于主图左上角，像素≤200200，可根据主图尺寸进行适当调整，具体参考下图示例。例如，主图像素为 480480，品牌 LOGO 像素应为 120120。

注意事项

* 商品图片不能是拼接图。

* 商品图片不能是纯色、纯二维码/名片、纯授权合同、纯营业执照（纯企业 logo、纯推广、纯公司名称、纯联系方式）、纯公司照片（企业厂房、前台、招牌）等非商品图。

* 商品图片不得添加任何形式的恶意边框、留白等。

* 商品图片不得出现“牛皮癣”，包括促销、夸大描述等广告词、价格标示、违禁词、其他 网站站名、拼接等。

* 所有图片不能涉及低俗、色情、反动等风控规则中的禁止内容，不能为纯文字、纯色图、令人不适的图片。

（3）如何优化商品主图？

主图低质

是指商品轮播图存在以下低质问题：清晰度不高、模糊；是拼接图；有遮挡商品、存在浏览干扰的水印；存在纯色、纯二维码/名片、纯授权合同、纯营业执照（纯企业 logo、纯推广、纯公司名称、纯联系方式）、纯公司照片（企业厂房、前台、招牌）等非商品图等。

主图像素必须大于等于 480480，建议像素为 750750，大小建议控制在 4M 以内；去除水印，或缩小水印不遮挡商品；删除拼接图、非商品图。Tips：公司介绍、品牌介绍、厂家介绍等内容可以放在商品详情中进行详细的介绍。

主图重复

是指主图中存在两张基本一致的图片。建议删除重复的主图，并添加其他商品图作为主图。主图位置非常有限，添加重复图片不利于展示商品。

主图缺少白底图

是指主图中的商品图均为非白底图。建议在商品轮播图中包含至少一张白底商品图。

Tips：如果商品的外观颜色与白色相近，则背景色可以选择其他纯色，以突出商品。以纯色为背景更容易突出商品，能够让买家更好的了解商品的外观与样式。

主图数量不足

是指商品轮播图的数量不足，少于 5 张图片。建议提供 5 张及以上图片作为商品主图，可以提供商品的正面全貌图、侧面/背面全貌图、细节图、包装图等。

（4）商品主图的优化技巧？

以商品本身为主体，展示商品属性

作为主图，应当呈现商品完整的外观，即以商品本身为主体。这种呈现方式能让买家直观的看到商品的外观、款式、颜色等信息。当买家浏览速度较快的时候，这样的主图就能让商品被买家一眼就看到。

通过环境配合，呈现商品使用场景

这种呈现方式是把商品放在具体的生活化的场景中，能拉近买家与商品的距离，让买家产生联想，从而吸引买家点击。

商品整齐摆放，突出重点

当买家看到一张图片时，杂乱的环境会分散其注意力。因此，在选择主图的时候，一定要确保商品摆放整齐、有序、美观，并突出重点。

以上就是百度爱采购商品的主图优化注意事项介绍，希望对大家有帮助。

英文对照表

Tips for Baidu Love's procurement, operation, promotion and trusteeship - optimization of the main product map

(1) Rules and optimization of master drawing

The importance of the main map of commodities is self-evident. When the buyer searches, whether it is the display of the product card in Baidu search or the display of the search results page on the platform, the main product map has always been very eye-catching. The good-looking and beautiful main picture can bring better visual effect, and can also attract buyers to click and promote transformation. Then, what are the specifications and standards for the main drawings of Aipu?

(2) Specifications and standard descriptions of the main drawings of Aibuyu products

Basic Requirements

*Pixels of the main commodity map must be ≥ 480480. It is recommended that the pixels be 750750 and the size be controlled within 4M.

*The length width ratio of the main commodity drawing is 1:1.

*The main map of the commodity must be the physical map of the commodity, and not less than 3, and it is recommended to provide 5.

*It is recommended to provide a product image with a pure white background.

*The main picture of the commodity must be related to the commodity, and there is no duplicate picture.

*The main map of the goods must be clear and complete, highlighting the goods, without browsing interference, that is, the watermark cannot cover the goods.

*If you have obtained the right to use the trademark of the corresponding brand goods, it is recommended to place the brand logo in the upper left corner of the main figure, with the pixel ≤ 200200, which can be adjusted appropriately according to the size of the main figure. For details, refer to the example below. For example, the main image pixel is 480480, and the brand LOGO pixel should be 120120.

matters needing attention

*Product pictures cannot be spliced.

*The commodity pictures cannot be pure color, pure QR code/business card, pure authorization contract, pure business license (pure enterprise logo, pure promotion, pure company name, pure contact information), pure company pictures (enterprise factory, front desk, signboard) and other non commodity pictures.

*No malicious border or blank space in any form shall be added to the product pictures.

*"Psoriasis" shall not appear in the product pictures, including advertising words such as promotion, exaggerated description, price marks, prohibited words, other website names, splicing, etc.

*All pictures shall not involve vulgar, pornographic, reactionary and other prohibited contents in the risk control rules, and shall not be pure text, pure color pictures or uncomfortable pictures.

(3) How to optimize the main product map?

Low quality of main drawing

It refers to the following low quality problems of the commercial broadcast map: poor clarity and ambiguity; Is the splicing diagram; Watermarks with blocked goods and browsing interference; There are pure color, pure QR code/business card, pure authorization contract, pure business license (pure enterprise logo, pure promotion, pure company name, pure contact information), pure company photos (enterprise factory, front desk, signboard) and other non commodity maps.

The pixels of the main image must be greater than or equal to 480480. It is recommended that the pixels should be 750750 and the size should be controlled within 4M; Remove the watermark, or reduce the watermark without covering the goods; Delete the splicing diagram and non commodity diagram. Tips: Company introduction, brand introduction, manufacturer introduction, etc. can be detailed in the product details.

Repeat main diagram

It means that there are two basically identical pictures in the main picture. It is recommended to delete the duplicate main map and add other product maps as the main map. The location of the main picture is very limited, and adding duplicate pictures is not conducive to displaying goods.

The main drawing lacks a white background

It means that all the commodity maps in the main map are non white base maps. It is recommended to include at least one white background commodity map in the commodity carousel map.

Tips: If the appearance color of the product is similar to white, other solid colors can be selected as the background color to highlight the product. It is easier to highlight the goods with a solid color background, so that buyers can better understand the appearance and style of the goods.

Insufficient main drawings

It means that the number of commodity broadcast pictures is insufficient, less than 5 pictures. It is recommended to provide 5 or more pictures as the main picture of the commodity, including the front full view, side/back full view, detail drawing, packaging drawing, etc.

(4) How to optimize the main product map?

Take the commodity itself as the main body to display the commodity attributes

As the main drawing, it should present the complete appearance of the commodity, that is, the commodity itself is the main body. This presentation mode allows buyers to see the appearance, style, color and other information of the goods intuitively. When the buyer browses faster, such a main map can make the goods visible to the buyer at a glance.

Present the use scenarios of commodities through environmental coordination

This way of presentation is to put the goods in a specific life scene, which can shorten the distance between buyers and goods, make buyers associate, and attract buyers to click.

The goods are placed in order to highlight the key points

When a buyer sees a picture, the messy environment will distract his attention. Therefore, when selecting the main map, you must ensure that the goods are placed in order, orderly and beautiful, and highlight the key points.

The above is the introduction of the main map optimization precautions of Baidu Love's purchasing products, and I hope it will be helpful to everyone.